Charlotte Matthys
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From challenger till Game changer: The story behind NONA June

Charlotte Matthys


NONA Drinks




Start-up stage by studentstartups


11.00 - 11.30

Get in touch with Charlotte Matthys, the Ghent-based founder and creator of NONA, an internationally recognised startup listed on Forbes 30under30. Explore her captivating startup journey, fueled by a passion for entrepreneurship, nature, and product innovation. From her childhood and study years to her first job in IT and intriguing side experiments, Charlotte's path led to the establishment of a groundbreaking brand and game-changing product line in the spirits industry.

With a team of 12 people, currently active in 4 countries, NONA aspires to expand into a 20-member organisation. Impressive growth awaits as NONA successfully doubled its revenues year-by-year during the initial years.

Embrace the opportunity to connect with Charlotte and uncover the invaluable insights she has gained on her remarkable entrepreneurial voyage, along with the numerous awards and achievements and a flourishing international business.

About Charlotte

Charlotte Matthys, listed in the Forbes 30 under 30 list of 2022, is the Ghent-based entrepreneur behind NONA, a brand of premium alcohol-free spirits that offer a tasty alternative to classic gin and Aperol Spritz. As a child she grew up with conscious eating and enjoyed making her own drinks. Growing older, her love for nature and interest in food technology has led her to graduate as a bio-science engineer in 2017. During her studies, she experimented with own granola bars, which she didn't commercialize, but this way she discovered her interest in entrepreneurship. After 1 year of working at an IT company and experimenting with herb distillation after work, she knew she was on the right track and quited her job to fully commit to it. Soon star restaurants such as OAK and The Jane started buying NONA. After achieving a definitive breakthrough on the Belgian market, the rest of the world is also falling for the spicy brews of NONA, as evidenced by the various international awards that Matthys and her team have won.

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